Colleges care that a prospective student demonstrates interest in them and many go to great lengths to measure interest. FaceBook, Twitter and Instagram, to name a few, are programs that allow easy access to information promoted by the college in order for a prospective student to stay updated on current events. Following any variety of academic or extra-curricular offerings a college may provide also enables a student to demonstrate interest in ways that are highly valued and tracked by many colleges.
The admission process is all about determining "fit" from both the college's and prospective student's perspective. Students who use social media tools to promote their passions can have a big leg-up on their competition. Tactfully sharing one's passions and experiences allows followers to better understand who you are and how you may be uniquely qualified for a particular college environment.
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